Punha Katta
Start a senior community centrein your city.
Punha Hasu. Punha Gappa. Punha Jeevan.
Laugh again. Talk again. Live fully.
What It Is
The place where someone restarts music. The place where someone makes a new friend. The place where someone laughs loudly again.
Punha Katta brings back the joy of having somewhere to go, people to meet, things to learn, and a weekly rhythm to look forward to. It is a community-led senior vitality space built around gappa, movement, music, learning, creativity, health awareness, family participation, and curated events.
Why Start a Punha Katta
Four reasons it works.
The market is ready
India has over 150 million seniors and almost no community infrastructure built for joy. Punha Katta exists for exactly this gap — in every city that has ageing neighbourhoods and no meaningful place for seniors to go.
A brand behind you
Aaroha Om's brand, design language, programming philosophy, and quality framework give your centre credibility and trust from day one. Members and families choose Punha Katta because it feels like something they can count on.
Never operate alone
Activity calendars, collaborator networks, team training, marketing support, operating playbook, and monthly optimisation. Aaroha Om is with you at every stage of building and running the centre.
Revenue from day one
Nine or more revenue channels are built into the Punha Katta model — from monthly memberships and paid events to wellness partnerships, family programs, CSR initiatives, and collaborator-led sessions.
Why Start a Punha Katta
Four reasons it works.
The market is ready
India has over 150 million seniors and almost no community infrastructure built for joy. Punha Katta exists for exactly this gap — in every city that has ageing neighbourhoods and no meaningful place for seniors to go.
A brand behind you
Aaroha Om's brand, design language, programming philosophy, and quality framework give your centre credibility and trust from day one. Members and families choose Punha Katta because it feels like something they can count on.
Never operate alone
Activity calendars, collaborator networks, team training, marketing support, operating playbook, and monthly optimisation. Aaroha Om is with you at every stage of building and running the centre.
Revenue from day one
Nine or more revenue channels are built into the Punha Katta model — from monthly memberships and paid events to wellness partnerships, family programs, CSR initiatives, and collaborator-led sessions.
Keep scrolling to explore the full model
Centre Formats
Three formats, one community.
013,000 – 5,000 sq. ft.Neighbourhood Punha Katta
Residential neighbourhoods, local community hubs, and compact senior engagement centres.
025,000 – 10,000 sq. ft.Destination Punha Katta
Larger localities, premium neighbourhoods, clubs, wellness spaces, and high-density senior markets.
0310,000+ sq. ft.Flagship Punha Katta
Large-format senior vitality destinations with multiple rooms, events, partner zones, family days, and deeper programming.
Operating Structures
Two structures. One right fit.
The partner owns and operates the centre using Aaroha Om's brand, programming, training, calendars, marketing guidance, operating playbook, and quality framework.
Best For
Partners who want to actively run the centre and build local community ownership.
The partner owns or invests in the space while Aaroha Om manages operations, programming, team coordination, quality, sales support, and monthly optimisation.
Best For
Space owners and investors who want Aaroha Om to run the centre with professional structure.
What Happens Here
Something worth coming back for, every week.
What We Offer
Built to support you.
Built to earn.
Franchise Partner Profile
If this sounds like you, you might be the right partner.
We are looking for partners who have the space, the belief, and the desire to build something lasting in their community.
Has access to 3000 sq. ft. or more of usable space
Understands the value of community-led senior engagement
Can support the setup and early operating needs of the centre
Is located in Pune, Mumbai, Goa, or another high-potential senior care market
Wants to build a meaningful, trust-led business with long-term community value
Is open to multiple operating structures depending on ownership, operational preference, and market fit
Ready to Begin
Some places become part of people's lives.
Punha Katta is designed to become that place. The place where families feel glad their parents have somewhere joyful to go.